McDonalds

This article on McDonalds was very interesting. In a nut shell it says that in order for McDonalds to survive/thrive in different markets it has to adapt and change its atmosphere to the current enviorment. It started in failing European MickyDs, they were turned from cheesy/ family valued to hip / trendy. Being in an more desirable environment increased customers. ASSUMPTION - Making the FA Lobby more desirable will increase the likelihood of people using it

http://www.fastcompany.com/magazine/149/super-style-me.html